Cold Stone Creamery Introduces Give Back eGift Card Campaign to Support Communities in Crisis thru Bethenny Frankel's Initiative bstrong

SCOTTSDALE, Ariz., - Cold Stone Creamery® has launched an exclusive Give Back eGift card campaign that will support people and communities during this time of crisis. With every limited edition Give Back eGift card purchased online, Cold Stone will donate 10% of the amount* to Bethenny Frankel's initiative bstrong. bstrong's COVID-19 response initiatives are centered around the shortage of medical and sanitization products in the marketplace. bstrong Global Empowerment Mission (GEM) is working directly with manufacturers to ensure the necessary Personal Protective Equipment (PPE) is sent to people and hospitals across the nation. They have committed to servicing up to 250 hospitals nationwide to get PPE to those in need.

"The entire Cold Stone Creamery team has been passionate about finding ways we can do our part to support communities that have been affected by COVID-19 as well as other crises," said Sara Schmillen, Vice President of Marketing for Kahala Brands™, parent company of Cold Stone Creamery.

"We are proud to work with Bethenny Frankel's bstrong disaster relief efforts to provide real time assistance to individuals and families in crisis."

To learn more, purchase your Give Back eGift card and make a difference please visit: https://coldstonecreamery.wgiftcard.com/responsive_auto/coldstone_resp/Virtual

*Offer available online only from April 27 through May 31, 2020, while supplies last. Additional restrictions may apply. Purchaser receives the full value of the Give Back eGift. Proceeds will be based on the purchase of the specific limited edition Give Back eGift available via the Cold Stone Creamery website. Donation percentage is 10%, with a maximum donation of $100,000.